What are Quick Response Codes or Better Known as QR Codes?

Most everyone has seen Quick Response codes or QR codes on anything from blog advertisements, magazine ads to product boxes. Those without a camera equipped mobile phone or are not up on the latest mobile phone advertising methods may not know what they are. Furthermore, those that notice them may just overlook them not knowing who to use them.

QR codes, created in Japan originally for tracking automobile parts in the mid 90’s, are the small square digitized bar codes found on advertisements and commodities. They are for the purpose of companies to reach consumers and spread the word of their products and/or services in the digital world. Mobile marketing agencies have grabbed and ran with this form of mobile promotions due to the inexpensive cost, on point analytics and exceptional exposure to consumers.

These codes can also provide mobile marketers real-time information about who is interested in their customer’s goods and/or services. This is because once the QR codes have been scanned with a camera and translated by a, usually free app, their physical location and exactly what they scanned is relayed back to the mobile marketing company that published the code for further analysis. Once the data has been returned and analyzed, the marketers then have a better understanding of the area they may need to tweak in their ads. For instance, if they have an ad in a home improvement magazine for a women’s tool set with a QR code and the data comes in that mostly men are scanning the code; they may need to move their ad to a woman’s magazine for better exposure.

The only sited drawback about using QR codes in a company’s mobile marketing strategy is that consumers will have to be familiar with the scanning process. Also, they will have to have a phone equipped with a camera and have the ability to download applications to their mobile phones, like most smartphones today. Consumers also have to be willing to take the time to complete the scanning process. This could be cumbersome at times for those with a busy schedule.

The only competition for QR codes is location-based services and NFC technology. Location-based services encompass the realm of social media sites with Check-in apps as well as mobile phones with similar apps for sharing the user’s location at businesses. This gets the business advertisement by word of mouth on various the social media sites. NFC or Near Field Communication technology is a real-time data exchange between a trappable chip and the user’s mobile phone. The data exchange can be as simple as a coupon link or even have the mobile phone’s web application open the company’s website.

Even with the competition, QR codes are the preferred of mobile phone advertising by mobile marketing companies today. They provide an adequate amount of data exchange while staying very cost effective for their clients. Also, they are widely recognizable as they are used worldwide and can even be shared by consumers on via text and sms messaging and on the social networks. QR codes are not leaving the market any time soon and are most likely here to stay as a permanent mobile phone marketing tool.