Mobile Marketing Terminology Defined

There are a lot of terms floating around the mobile marketing world. After a lot of searching and scouring the internet, there was finally a site that posted a ray of sunlight. They shed light on the following terms for a better understanding before getting started in the realm of mobile marketing.

This information is from Mobile Marketing 101 / Planning a Mobile Marketing Strategy.
• 419 Scam: This scam comes to people’s mobile phones and emails. The name is derived from a criminal code in Nigeria pertaining to type of crime. They send span sms messages asking for help from the receiver and to send them money then they will reward them in return.
• Banner: This is a web based advertisement found everywhere online. It can any shape and contain various images for the purpose of getting noticed.
• Browser: This is the point of access mobile web and PC users use to get online.
• CGM: Simply, Consumer Generated Media is the fancy name for the content posted to networking sites.
• Data broker: This is a business that buys and sells personal information like mobile phone numbers.
• Landing Page: This is the webpage where customers are sent to when they click on a mobile banner or follow a promotional sms.
• Opt-in: This is when the consumer agrees to receive promotional content for a business, usually through a sign-up process. This is meant to reduce the amount of spam received and is required by the FCC for all sms mobile marketers.
• Opt-out: This is simply when the consumer decides they no longer want to receive the promotions or content any longer. This too is mandatory by the FCC.
• ROI: This term is used often and is the Return on Investment.
• RSS: This stands for Really Simple Syndication. It is basically just like the continuous feeds on the social networking site, except the user chooses the content they want to see update, like news.
• Social Media: This covers a broad spectrum from Facebook and Twitter posts to YouTube and blogs/forums posts. Basically public generated information and media shared with the public.
• Social network: These are the outlets where social media is posted, viewed, shared, and commented on.
• Spam: This is content, promotional or otherwise that is unwelcomed and never approved to receive.
• Syndicate: This is the means of making information ready to be circulated by the public.
• Traffic: This is the name given to describe the viewers of websites.
• URL: This acronym is for Uniform/Universal Resource Locator, which is basically the website address.
• Usability: This is basically the same thing as user-friendly. It is the measurement of the ease-or-use for consumers to navigate a website.

Not knowing what these terms mean can make even the thought of beginning a mobile promotion mindboggling. With these definitions in hand the task ahead just got a little easier thanks to those at Mobile Marketing 101 / Planning a Mobile Marketing Strategy who had the kind heart to publish them online for all to read.